Blog Posts

How to Use Urgency and Scarcity Within Your Fitness Brand

Introduction 60% of people make purchases because of FOMO. In the digital world, various techniques that involve consumer psychology are deployed to help drive sales. One of the best techniques is the...

A Beginner’s Guide to Fitness Content Marketing

Introduction to Fitness Content Marketing Those who spend less than $15,000/mo on their content strategy are 74% more likely to see lower performance. In the digital age, content is king. Content...

How to Write a Martial Arts ‘About’ Page

Customers who like a brand’s story are 55% more likely to consider buying from them. This statistic proves that great, story-driven content can make a difference from a website visitor to a...

Kingsley School 4-Week Judo Course Review

Over the last 4 weeks, I have been participating in a free beginners Judo course at ‘Kingsley School Judo Club’ in Bideford.  It has been a fantastic experience and it was interesting...

How to Write a Martial Arts Service Page

Welcome to the second part of my series where I attempt to break down some of the components that go into creating a website for your martial arts gym/school. 38% of people will stop engaging with a...

My First Judo Class

On Monday the 15th of January I attended my first Judo class.  My local club offered a 4-week free course for children and adults, with the adults session being 8.30-9.30 pm on a Monday. ...

How to Write a Martial Arts Homepage

Introduction The rise of MMA and other combat sports has massively increased the number of gyms worldwide, so much so that the martial arts studio market is now worth over $9 billion in the US alone...