54% of businesses will increase their content marketing budget this year.
By not capitalising on content-focused marketing, you’ll be dragging behind those who are.
In the martial arts world, people always look for tips, tricks, and new information, with videos and articles amassing millions of global views.
Providing value to your audience is not only a proven way to strengthen brand trust but also increase brand awareness.
There are a variety of ways you can produce martial arts brand content for your audience to enjoy, and this article will break down some of the best ways you can become a king of content.
Blogs
Blogging remains the most popular content marketing format, with 9 out of 10 marketers using blogging to achieve their content goals.
A blog is a way to provide written insights to your audience and offer value for them to learn from.
A great way to do this in the martial arts world is by writing ‘how to’ guides, which teach readers how to improve certain aspects of their skillset.
Alternatively, providing updates on lessons you have learned while teaching martial arts could also be beneficial.
Blogging is a way for you to connect with your audience and help guide them on their martial arts journey.
Ways you can start blogging:
- Medium — Medium is a great, free way to start blogging instantly. Check out a great blog here — https://medium.com/tag/martial-arts
- Your Website — Having a dedicated blog page on your website is not only a great way to upload your content, but it will also help your website rank higher on Google.
- LinkedIn — Linked in a great way to post professional content that resonates with other brands and prospective employees.
Videos
78% of video marketers have seen an increase in sales thanks to this approach.
Video marketing has continued to grow over the last few years, and thanks to the rise in popularity of short-form content, it has never been easier to increase your brand awareness.
Video content visually represents your product or service to your prospects.
Martial arts trainers love to show their knowledge by providing visual insights into various techniques that can be used in training and a real-life situation.
For your product, it is a great way to show it in action and highlight the benefits of what you’re trying to sell to the prospect.
Free Editing Software:
- Capcut
- Davinci Resolve
- Shotcut
- Canva (Reels)
Podcasts
With around half a billion listeners worldwide, podcasts are another area that has seen a high rise in popularity.
Long-form audio content provides a platform to discuss topics in depth.
For your martial arts brand, it would be a good way to discuss various topics such as techniques, the martial arts world, and upcoming fights.
Ways to record your podcast:
- Audacity
- Riverside.fm
- Reaper
Webinars
The global webinar and virtual event market will reach $4.4B in 2025.
Webinars help you connect with your audience by providing live content that is informative and educational, it also provides you with an opportunity to answer questions your audience may have.
Martial arts brands use this to share their expertise in techniques and even provide live training sessions for their audience.
Your audience will be able to feel like they are connecting with you by absorbing your knowledge and asking relevant questions along the way.
Ways you can create your first webinar:
- BigMarker
- Webinar Jam
- Zoom
Lead Magnets
All these types of content can be used as a way to benefit your audience and provide them with free value.
By including these on your website, in your email sequences, or on various social media, you are providing quality content for your audience to consume.
Prospects are more likely to purchase your product or service if they can feel you are reliable and trustworthy, lead magnets provide exactly that.
Why Should You Create Content For Your Martial Arts Brand?
Creating content is an essential way to ensure you are connecting with your potential customers.
Regular and informative content ensures you are providing value and generating brand awareness so that prospects can learn more about what you do and how you can help them.
You should aim to create a wide range of content that is SEO-optimised to bring in inbound leads that take your potential customers further down the funnel and closer to a conversion.
If you would like help creating content for your brand or to get your prospects closer to a conversion then please get in touch here!