How to Use Urgency and Scarcity Within Your Fitness Brand
Introduction 60% of people make purchases because of FOMO. In the digital world, various techniques that involve consumer psychology are deployed to help drive sales. One of the best techniques is the use of urgency and scarcity. Although it’s been used for decades, online advertising and digital marketing techniques have brought this right to the […]
A Beginner’s Guide to Fitness Content Marketing
Introduction to Fitness Content Marketing Those who spend less than $15,000/mo on their content strategy are 74% more likely to see lower performance. In the digital age, content is king. Content marketing is an essential tool in strengthening your relationship and trust with your customers. By not using it, you risk falling behind your competitors […]