How to Use Urgency and Scarcity Within Your Fitness Brand

Urgency and Scarcity Fitness

Introduction 60% of people make purchases because of FOMO. In the digital world, various techniques that involve consumer psychology are deployed to help drive sales. One of the best techniques is the use of urgency and scarcity. Although it’s been used for decades, online advertising and digital marketing techniques have brought this right to the […]

A Beginner’s Guide to Fitness Content Marketing

Fitness Marketing Girl

Introduction to Fitness Content Marketing Those who spend less than $15,000/mo on their content strategy are 74% more likely to see lower performance. In the digital age, content is king. Content marketing is an essential tool in strengthening your relationship and trust with your customers. By not using it, you risk falling behind your competitors […]

How to Write a Martial Arts ‘About’ Page

Martial Arts About Page - Sensei and Student

Customers who like a brand’s story are 55% more likely to consider buying from them. This statistic proves that great, story-driven content can make a difference from a website visitor to a student. In the final part of my ‘How to Write a Martial Arts Website’ series, we will explore the ‘About’ page. Having an […]

Kingsley School 4-Week Judo Course Review

Two opponents beginning Judo Training

Over the last 4 weeks, I have been participating in a free beginners Judo course at ‘Kingsley School Judo Club’ in Bideford.  It has been a fantastic experience and it was interesting to learn about the sport and how to hold, lock, and throw your opponent.  During the last four Mondays, we have covered a […]

How to Write a Martial Arts Service Page

Welcome to the second part of my series where I attempt to break down some of the components that go into creating a website for your martial arts gym/school. 38% of people will stop engaging with a website if its content is unattractive, so by learning the key components of creating website content you can […]

My First Judo Class

On Monday the 15th of January I attended my first Judo class.  My local club offered a 4-week free course for children and adults, with the adults session being 8.30-9.30 pm on a Monday.  Having trained in kickboxing on and off for the last two years, I was excited for a new challenge. It was […]

How to Write a Martial Arts Homepage

Introduction The rise of MMA and other combat sports has massively increased the number of gyms worldwide, so much so that the martial arts studio market is now worth over $9 billion in the US alone. That means finding a unique way to stand out can be difficult, especially amongst more established gyms that already […]