Thomas Ackland - Copywriter

On average, users spend 5.59 seconds per page on website’s written content. So it’s important to have content that immediately capture’s their attention.

Great website content can turn your website visitors into conversions. 

Many businesses neglect great website copy, and what’s left is blocky content that has no emotional connection to the reader. 

Having attractive website content can engage the reader, and capture their interest on an emotional level.

I can help you by:

• Describing your products or services with clarity.
• Delivering your brand’s story on an emotional level. 
• Ranking your business higher on Google. 
• Converting visitors into paying customers.

The global e-commerce industry is valued at around $810 billion and is constantly growing.

Everybody is fighting for a slice of that pie, so well-written product descriptions can speak directly to the consumer, and explain why they should care.

A report in 2017 stated that around 87% of consumers find product content “extremely or very important” when deciding to buy.

I can help you by: 

• Turning basic product features into detailed benefits that target the perfect product prospects. 
• Creating attractive bullet points that help convey the best parts of your product. 
• Organising your product copy into the sections that grab that reader’s attention from the first word. 
• Implementing SEO strategies to your product copy, helping them to rank higher on Google.

Email marketing is one of the most effective digital marketing strategies around, and on average can generate $41 for every $1 spent. 

Having eye-catching campaigns can help bring in new business and improve customer retention. 

99% of email users check their inbox daily so taking advantage of this opportunity could make a substantial difference to your business.

I can help you by:

• Creating and implementing email sequences that provide value, and opportunity to your prospects. 
• Analysing your current email copy, and applying changes that will increase your open rate. 
• Combining your brand voice and prospective buyer persona to create an email strategy that’ll keep your customers coming back.

Content marketing can support your business by providing knowledge, insights, and resources to the consumer.

82% of marketers are actively investing in content marketing, and 76% say it helps to generate demand and leads. 

By supporting your product or service with blog posts, videos, and free demos you can strengthen your brand awareness and boost conversions. 

I can help you by: 

• Producing top-of-the-funnel content such as blog posts & video scripts which will provide value to your prospects. 
• Creating middle-of-the-funnel content such as case studies, newsletters, and templates that will strengthen your customer trust and relationship. 
• Driving your potential customers towards a free consultation, demo, or trial by strengthing their trust in your product or service.
• Adapt your content to support SEO, helping your content to reach more people